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Scaling E-commerce in Rwanda

How a local startup used Lumen Pay to process over 10,000 transactions.

Rwanda is rapidly becoming a tech hub in East Africa. We sat down with Kigali Mart, a local fashion marketplace, to discuss how they used Lumen Pay to scale their operations.

The Challenge

Before Lumen Pay, Kigali Mart relied on manual bank transfers and cash on delivery. This led to a high rate of order cancellations and operational headaches reconciling bank statements with orders.

The Solution

Kigali Mart integrated Lumen Pay's checkout modal. They enabled both Card payments (for international diaspora customers) and Mobile Money (MTN MoMo) for locals.

The Results

  • Conversion Rate: Increased by 45% within the first month.
  • Operations: Reduced time spent on reconciliation by 15 hours per week thanks to our automated dashboard.
  • Growth: Processed over 10,000 transactions in Q4 2023 alone.

Founder Quote

"Lumen Pay was the missing piece of the puzzle. The ability to accept Mobile Money and Cards in the same checkout flow was a game-changer for us. The API documentation was clear, and we were live in under 2 days." — Jean-Claude, CEO of Kigali Mart
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